In my industry (traditional marketing), intellectual property is fiercely guarded. Not so in the web world.
Open source is a term you will see a lot when you start searching for answers to web development and SEO questions. The simple definition of it is "free stuff." But it's really more than that.
In the world of web, there are many talented individuals (mostly developers) who are happy to share the programs they've developed for free. Sure, they may have a donation button so you can give something back, but they'll still help you out if you don't.
Open source is good for you. With just a little time on your part to search, you can find tools to help with your web site and with your SEO efforts.
My great venison cooking site is built using Joomla, an open source content management system. I've used free extensions for everything: Gary's cookbook for the recipes, JoomSEF for my search engine friendly urls, jumi coder for writing custom scripts in the articles, and more (those are the primary ones).
The generosity of these developers has allowed me to build a content-rich web site that I (with study and practice) can easily optimize for search engine marketing. And that means more visitors, and hopefully some serious revenue from my Amazon Store.
Future posts will go into more detail on all the free help you can find on-line. It's amazing what is out there if you're just willing to look for it.
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